Utilize Instacart and other relevant marketplaces to conduct extensive keyword research and gain valuable strategic insights.
Create four campaigns for different product lines. Within each campaign, set up Ad Groups based on key factors such as symptoms, strength, and type.
Start by launching an aggressive category keywords bidding strategy to maximize impressions and clicks. This establishes baseline sales numbers without utilizing branded keywords.
Jump into branded keywords bidding with an aggressive strategy to go up against competitors and measure impact against baseline sales numbers.
Keep improving results by increasing spend on high performing keywords and backing off of low performing keywords. This is achieved by using both manual and AI tactics.
Extensive keyword research to leverage the highest-performing organic keywords on Instacart and other marketplaces.
Execution of three different campaigns focusing on specific product lines. Each campaign utilized numerous Ad Groups based on the symptoms, product strength, and type.
First strategy iteration held back on branded keywords while aggressively bidding on category keywords to maximize impressions and clicks and establish organic baseline sales numbers.
Second iteration then launched into aggressive bidding on branded keywords to go head to head with competitors.
Throughout implementation, high performing keywords were filtered for and boosted using both AI and manual tactics.
Develop in-depth knowledge and understanding of both organic Instacart keywords and keywords from other relevant e-commerce marketplaces. Set up three separate campaigns for various product lines. Within each campaign, create several Ad Groups based on relevant categories such as symptom, strength, and product type.
Aggressively bid on category keywords to establish baseline sales with maximum impressions and clicks.
After baseline sales are established, start aggressive bidding on branded keywords to make the brand stand out from the competition.
Continuously leverage keyword optimization to produce better results with both AI and manual tactics.
Gain valuable keyword insight through researching both organic Instacart keywords and other relevant platforms as well.
Using keyword insights, set up a campaign campaign that combines multiple product lines and Ad Groups into the most efficient and effective strategy possible.
Establish a baseline for organic sales by aggressively bidding on category keywords and capturing a maximum amount of impressions and clicks.
Make a bold move into branded keywords with a strong bidding strategy that puts the brand in front of competitors.
Continuous improvement of keyword bidding achieved by leveraging AI and manual tactics for keyword optimization.
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